Reports say that the Big 12 conference is already in talks with Allstate to become the title sponsor of the Big 12.
With a deal that could be worth $30-50 million annually, the conference would split the revenue among the 16 members.
If Allstate were to get the naming rights, the conference could be renamed to the Allstate 12 or the Big Allstate conference (The Big Mayhem would also fit for allstate but I don't think they would go there). However, the conference is still exploring other options, including a financial company that could pay more than Allstate.
With a deal that could be worth $30-50 million annually, the conference would split the revenue among the 16 members.
If Allstate were to get the naming rights, the conference could be renamed to the Allstate 12 or the Big Allstate conference (The Big Mayhem would also fit for allstate but I don't think they would go there). However, the conference is still exploring other options, including a financial company that could pay more than Allstate.
