Many discussed the Our Beaver Nation book when it arrived shortly after NSD this year, it was a beautiful project. I spoke with Mat Kanan, the Communications Director for OBN about it and thought it deserved a quick piece about why it came about and the reasoning behind it.
Pres. Ray seems to have gone 'all in' with athletics and it is showing from the hires to the type of product and message being sent out to donors and potential donors. Classy, and tells a great message how each 1 of the donors/ticket holders/fans helps a student-athlete and continues on the tradition.
This is the first of the #UN1TE campaign that you will see and they've already re-branded the Everyday Champions pieces to "My 1 Story". It all ties into the bold stripe used on the helmets in the Nike re-design and with Mark Massari's idea of "bold" and "unite" from this past football season.
Oregon State #UN1TE
Pres. Ray seems to have gone 'all in' with athletics and it is showing from the hires to the type of product and message being sent out to donors and potential donors. Classy, and tells a great message how each 1 of the donors/ticket holders/fans helps a student-athlete and continues on the tradition.
This is the first of the #UN1TE campaign that you will see and they've already re-branded the Everyday Champions pieces to "My 1 Story". It all ties into the bold stripe used on the helmets in the Nike re-design and with Mark Massari's idea of "bold" and "unite" from this past football season.
Oregon State #UN1TE
