I'm excited to share a book that has been published by one of our own members here at BeaverBlitz. Jeremy Darlow is the Director of Brand Marketing for adidas football and baseball. He is also a loyal Beaver and Blitz member and wanted to share his book with you all. He also shared a few codes for me, which I will use to give away a few copies of the book via contest.
From Jeremy:
The book itself explores the power of brand marketing in the NCAA space; specifically the idea that the most successful college athletic programs of the future will be those who build the strongest brand, thus attracting the best athletes. Psychology, specifically perception, plays a major role in the writing and thinking. I'm hoping the book becomes a tool coaches and administrations can use to build their own successful brands, improve their recruiting efforts.
...so if you are interested in reading the book, here is the first question for you. First correct response receives a code to download the book:
Q1. In the 1915 Civil War, how many punts were there? (won by Yana080)
Q2. Who is the youngest head coach to ever win a Rose Bowl? (won by beaverbait)
Q3. Who quarterbacked the 1985 Beavers in their 21-20 win over Washington? (won by wcbeav)
This post was edited on 4/7 2:54 PM by Angie Machado
Brands Win Championships
From Jeremy:
The book itself explores the power of brand marketing in the NCAA space; specifically the idea that the most successful college athletic programs of the future will be those who build the strongest brand, thus attracting the best athletes. Psychology, specifically perception, plays a major role in the writing and thinking. I'm hoping the book becomes a tool coaches and administrations can use to build their own successful brands, improve their recruiting efforts.
...so if you are interested in reading the book, here is the first question for you. First correct response receives a code to download the book:
Q1. In the 1915 Civil War, how many punts were there? (won by Yana080)
Q2. Who is the youngest head coach to ever win a Rose Bowl? (won by beaverbait)
Q3. Who quarterbacked the 1985 Beavers in their 21-20 win over Washington? (won by wcbeav)
This post was edited on 4/7 2:54 PM by Angie Machado
Brands Win Championships
